The stereotype that the kitchen is a woman’s place is deeply enrooted and indoctrinated in our society. Even in double-income households, the wife has to cook the meals of the day. The #RasodeMeinMardHai, a social initiative launched by BL Agro, an FMCG company with the flagship product Bail Kolhu and the brand Nourish under its umbrella, is a revolutionary concept that aims to bring a sweeping change to this hardened perception.
Time and again, through the years, in fact generations, the concept of kitchen, cooking and food has been associated with women.
Through an organic journey the much love mustard oil brand ‘Bail Kolhu’ through its TVC has established the idea of men cooking – something not seen for mustard cooking oil brands.
Through Rasode Mein Mard Hai we're normalizing the concept of gender equality in the kitchen.
goes behind making the legend?
Naam Hi Pehchaan Hai- rightly put the name says it all. Each bailkolhu bottle is filled with only the best quality cold pressed mustard oil which ensures the right pungency and perfect taste.With purity being the top most priority, the company has established a state of art NABL accredited lab where all products and procedures are run through stringent quality control tests before moving on to the next stage.
The entire journey for Bail Kolhu, goes through a step by step process of procurement, testing, packaging, 5 micron filtration and distribution. The cycle ensures the oil is devoid of any impurities and gives it the unique color and shine.
We've always believed in attaining customer satisfaction of the highest form. This quest has led us to innovate and deliver what we call únique grip' and ánti skid' handles for our bottles which makes it easy to pour directly from the bottle.
While we've been making our plants more energy-efficient, we're also aiming to achieve considerable production efficiency and savings without sacrificing the quality of our products. Bail Kolhu is packed in Asia’s best state of the art facility which ensures optimum quality and purity, untouched by human hand.
As of now, our products are distributed through a network spread over 200 cities across 13 states of India and expanding. Bail Kolhu is proud to have a store presence in over 1 lakh retailers and counting.
bailkolhu is known to have unmatched flavor and taste that gives it an almost 100 percent customer retention and loyalty. Increasingly stringent regulations to ensure better compliance to our commitment of purity and quality to our customers.
Shooting se fursat milne ke baad ghar lautate waqt raste se sabjiyan khareedate huye jaata hun. Fir wife se kehta hun ki aaj hum banayenge khaana. Darsal, mujhe bada achha lagta hai kitchen mein kaam karna
Kayi saalon se ghar se door reh reha hun. Lekin jab bhi ghar jaata hun to Ammijaan se kehta hun ki Aaj ke khaansama hum hain... bula lijiye daawat pe jise bhi aapko bulanaa hai. Fir kya khala se lekar chacha tak sab aa jate. Aur bhaie jab ghar apna hai to rasoi mein hath batane mein kya burai hai!
Sangharsh ke dinon mein meri dharampatni ji job karti thi aur hum ghar ka kaam. Abhi bhi jab bhi mauka milta hai khaana hum hi banaate hain. Aur unhe humare haath ke swaad ki aadat bhi hai. Mujhe bhi khilakar badi khushi milti hai.