#RasodeMeinMardHai

The Concept


Time and again, through the years, in fact generations, the concept of kitchen, cooking and food has been associated with women.

Through an organic journey the much love mustard oil brand ‘Bail Kolhu’ through its TVC has established the idea of men cooking – something not seen for mustard cooking oil brands.

Through Rasode Mein Mard Hai we're normalizing the concept of gender equality in the kitchen.

Already Thinking About Cooking?

What
goes behind making the legend?

Quality

Naam Hi Pehchaan Hai- rightly put the name says it all. Each bailkolhu bottle is filled with only the best quality cold pressed mustard oil which ensures the right pungency and perfect taste.With purity being the top most priority, the company has established a state of art NABL accredited lab where all products and procedures are run through stringent quality control tests before moving on to the next stage.

Process

The entire journey for Bail Kolhu, goes through a step by step process of procurement, testing, packaging, 5 micron filtration and distribution. The cycle ensures the oil is devoid of any impurities and gives it the unique color and shine.

Packaging

We've always believed in attaining customer satisfaction of the highest form. This quest has led us to innovate and deliver what we call únique grip' and ánti skid' handles for our bottles which makes it easy to pour directly from the bottle.

infrastructure

While we've been making our plants more energy-efficient, we're also aiming to achieve considerable production efficiency and savings without sacrificing the quality of our products. Bail Kolhu is packed in Asia’s best state of the art facility which ensures optimum quality and purity, untouched by human hand.

Reach

As of now, our products are distributed through a network spread over 200 cities across 13 states of India and expanding. Bail Kolhu is proud to have a store presence in over 1 lakh retailers and counting.

Customers

bailkolhu is known to have unmatched flavor and taste that gives it an almost 100 percent customer retention and loyalty. Increasingly stringent regulations to ensure better compliance to our commitment of purity and quality to our customers.

Join the journey of
Bail Kolhu

Bail Kolhu Event

Fri, March 11, 2022 11:30 AM
बैल कोल्हू की नई ब्रैण्ड फिल्म- 'स्वाद से समझौता नहीं'और #RasodeMeinMardHai कैंपेन पंकज त्रिपाठी (बैल कोल्हू ब्रैंड एम्बेसडर) द्वारा लॉन्च किया गया। देखिए इस इवेंट का लाइव वीडियो।
Rasode Mein Mard Hai Event Ended
#RasodeMeinMardHai #Event #Pankajtripathi Watch Here (Live )

Bail Kolhu 'Men' tality

Shooting se fursat milne ke baad ghar lautate waqt raste se sabjiyan khareedate huye jaata hun. Fir wife se kehta hun ki aaj hum banayenge khaana. Darsal, mujhe bada achha lagta hai kitchen mein kaam karna

Manoj Bajpayee

Actor

Kayi saalon se ghar se door reh reha hun. Lekin jab bhi ghar jaata hun to Ammijaan se kehta hun ki Aaj ke khaansama hum hain... bula lijiye daawat pe jise bhi aapko bulanaa hai. Fir kya khala se lekar chacha tak sab aa jate. Aur bhaie jab ghar apna hai to rasoi mein hath batane mein kya burai hai!

Nawazuddin Siddiqui

Actor

Sangharsh ke dinon mein meri dharampatni ji job karti thi aur hum ghar ka kaam. Abhi bhi jab bhi mauka milta hai khaana hum hi banaate hain. Aur unhe humare haath ke swaad ki aadat bhi hai. Mujhe bhi khilakar badi khushi milti hai.

Pankaj Tripathi

Actor

See our men cooking in the Bail Kolhu kitchen

Recent posts
form our Blog

Less than 10% Indian men are involved in household chores. (source: Time Use Survey 2020)

Read More

Women spent an average of 4.1 hours per day performing unpaid work, while men spent 1.7 hours – that means women did three times more unpaid care work than men, worldwide (source: UN Women 2020)

Read More

See what user posted on Bail Kolhu

yashasvi

Noida

#rasodemeinmardhai...

sumera

Noida

#rasodemeinmardhai...

sachin

Noida

#rasodemeinmardhai...

richa02

Noida

#rasodemeinmardhai...

Love for #rasodemeinmardhai on Facebook

Media Glimpses of Bail Kolhu

#RasodeMeinMardHai is an empowering concept to equalise gender roles in the kitchen

" The concept shatters the widespread belief that women should take on the bulk of responsibilities in the kitchen. "

The stereotype that the kitchen is a woman’s place is deeply enrooted and indoctrinated in our society. Even in double-income households, the wife has to cook the meals of the day. The #RasodeMeinMardHai, a social initiative launched by BL Agro, an FMCG company with the flagship product Bail Kolhu and the brand Nourish under its umbrella, is a revolutionary concept that aims to bring a sweeping change to this hardened perception.