Bail Kolhu through its TVC’s has subtly introduced and normalized the concept or perception of men in the kitchen
– chopping, cooking, serving and enjoying food just as would be seen by a woman.
Bail Kolhu being a brand of such stature and acceptance across major markets through the campaign is trying to advocate for a more progressive and inclusive culture and open doors to a future where children grow up to see it as a very normal household expectation to seem both parents contributing to every role that builds a home.